Apple’s New Powerbeats Ad Features Football Star David Alaba [VIDEO]

David alaba powerbeats

Apple launched new Beats by Dre Powerbeats 4 wireless earphones last week, available for $199.95 in Canada. These latest earphones feature a tweaked design plus a lower price point compared to its predecessor.

To promote these new Powerbeats earphones, Apple has released a new ad today, featuring 27-year old Austrian football (soccer) star, David Alaba, who currently plays for German club Bayern Munich.

YouTube video

“What does music mean to David Alaba? Check out how music plays a part in every aspect of his life as he puts the new Powerbeats to the test,” explains Apple.

The one-minute ad with a gazillion effects is narrated by Alaba and how he uses the latest Powerbeats to get him prepared before heading out to the soccer pitch.

You can click here to check out the new Powerbeats over on They’re shipping out within one business day.

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