Instagram Rolls Out New Way to Raise Money for a Personal Cause

Instagram has today announced that it is rolling out a new way to raise money for a personal cause, like yourself, your small business, a friend or a cause that’s important to you, and is beginning with a small test to create a Personal Fundraiser in the US, UK, and Ireland on Android, which will soon be followed by iOS.

Users who are located in a country where they can donate to a fundraiser through Instagram’s donation sticker are also eligible to donate to a Personal Fundraiser. In the last 30 days, donations on Instagram have doubled with people raising more than $US 100 million for COVID-19 fundraisers globally across Instagram and Facebook.

To create a Personal Fundraiser, tap “Edit Profile,” “Add Fundraiser” and then “Raise Money.” Choose a photo, select a fundraiser category, and add details to help tell your story and encourage others to donate.

You will need to enter your information for Stripe, our payment processor for donations. Tap “Send” for review. All fundraisers go through a review process to make sure they are for eligible causes. Once approved, you’re ready to start raising money. Each fundraiser lasts 30 days and can be extended more than once for 30 more days. You must be at least 18 years old to create a fundraiser.

After your fundraiser concludes, the funds go to your designated bank account. More information about Instagram’s Personal Fundraiser is available at this link.