Snap Launches Native Twitter Integration in Snapchat
Starting December 10, Twitter is now making it much easier to share your Tweets on other social media platforms.
Snap and Twitter have teamed up to let Snapchat users directly share public tweets in a Snap for the first time — a pact the companies hope will boost engagement on both their platforms.
Twitter users can tap the share button on a public tweet (protected tweets cannot be shared) and tap the Snapchat icon. If the user is signed into the Snapchat application on that device and not in the middle of creating a Snap, Snapchat will open directly to its Camera, and the tweet will appear on top of the Camera as an immovable sticker. Tapping the screen activates Lens Carousel for users who wish to use a lens.
Oh snap! 👻
Sharing Tweets directly to your Snapchat Stories is now easier than ever. Rolling out today on iOS! pic.twitter.com/0LIHQhmCKu
— Twitter (@Twitter) December 10, 2020
“Today’s update makes it easier and faster to share tweets to Snapchat and connects more people to the conversations happening on Twitter,” a Snap rep said.
Tweets shared on Snapchat will disappear the same time as the Snap (24 hours if posted in a Story). If a tweet has been deleted on Twitter after it’s shared on Snapchat, Snapchatters will see that the tweet has been deleted when they swipe up.
It’s the first consumer-facing partnership between Twitter and Snap. Last month, the companies announced a pact under which Snapchat Audience Network ad inventory is available to app publishers and developers using Twitter’s Mopub platform.