Roku Express 4K Launches in Canada for $49, Remote Gains Apple TV+, Crave Buttons

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Roku announced on Tuesday the launch of its all-new Roku Express 4K, priced at $49.99 in Canada, and set to hit retailers in May.

The new Roku Express 4K supports 4K video and HDR, HDR10 and HDR10+, while the remote now offers shortcut buttons for Apple TV+ and Crave, along with Netflix and the Roku Channel.

The new streaming device has a more powerful quad-core CPU, dual-band wireless and also larger storage for faster channel start times.

Roku says its OS 10 has also started rolling out today to its devices, including streaming sticks, audio products and Roku televisions.

“We are dedicated to providing users the simplest way to stream entertainment to their TV at an affordable price,” said Mark Ely, Vice President, Retail Product Strategy at Roku, in an issued statement to iPhone in Canada.

“The new Roku Express 4K offers tremendous value as 4K streaming has become a benchmark in technology and entertainment. We believe consumers are going to be impressed with the quality they can get from Roku at this price point,” added Ely.

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Roku OS 10 expands Apple AirPlay 2 and HomeKit support to the company’s current lineup, also available on the Roku Express 4K. This means you’ll be able to use Siri or the Home app on your Apple devices to control the streaming player.

In the box, a “premium high-speed” HDMI cable is included for instant plug and play. You’ll also be able to control the Roku Express 4K with your voice via Alexa or Google Assistant-enabled devices.

Priced at $49.99 CAD, the Roku Express 4K is definitely aggressively priced, as it comes in cheaper than the original Roku Express. Roku streaming sticks can turn any television you own into a smart TV, and make it easier to stream online content, plus listen to content with headphones easily.

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