Apple TV Gets AppleCare+ For the First Time [Update]

CleanShot 2021 04 20 at 16 42 38

Update April 21: To clarify again, AppleCare+ is new for Apple TV; prior to this, only the regular AppleCare was available.

Old Apple TV webpage on

New Apple TV webpage on now showing incidental damage protection (thanks Jesse!):

Update: It appears the debut of AppleCare+ for Apple TV is new for the United States, according to Apple USA’s press release. Many of you have let us know AppleCare+ is already available in Canada for Apple TV. Our original story is below.


Today Apple unveiled a new Apple TV 4K, powered by the company’s A12 Bionic, plus the addition of 4K high frame rate HDR. More importantly, it comes with an all-new Siri Remote that you will soon be able to tell which side is facing up (without the help of a rubber band, sticker, etc).

For the first time, Apple TV now lets you purchase AppleCare+ at the price of $29 in Canada. AppleCare+ adds two years of technical support and extra hardware coverage, on top of the one-year limited warranty and 90 days of technical support. You also get two incidents of accidental damage every 12 months at $19 CAD per incident.

Now, I can see AppleCare+ being worth it for an expensive iPhone for accident-prone people, but how often does your Apple TV get water spilled on it, or drops onto the floor (well maybe if you had little toddlers running around…).

Nevertheless, for those seeking extra peace of mind, AppleCare+ is available at $29 CAD, which is 13% of the cost of the entry 32GB Apple TV. I don’t think it’s worth it, as I’d rather put that money towards a future Apple TV should the new one suddenly burst into flames.

You’ll be able to pre-order the Apple TV 4K on April 30 and it launches in the ‘second half of May’.