Samsung Tops Worldwide Smartphone Shipments in Q1 2021 with 22% Market Share

Analyst firm Canalys has just shared its smartphone market analysis for Q1 2021, revealing that the worldwide smartphone shipments reached 347 million units during the period, with Samsung shipping 76.5 million units to take first place with a 22% share.


Apple came in at a second place, shipping 52.4 million iPhones to take a 15% share. While the iPhone 12 Mini has sold below expectations, the strength in other iPhone 12 models, as well as stronger demand for the older iPhone 11, helped the Cupertino company maintain strong momentum.

Meanwhile, Xiaomi clocked its best single-quarter performance ever, growing 62% and shipping 49.0 million units. Oppo and Vivo completed the top five, shipping 37.6 million units and 36.0 million units respectively.

“COVID-19 is still a major consideration, but it is no longer the main bottleneck,” said Canalys Research Manager Ben Stanton.

“Supply of critical components, such as chipsets, has quickly become a major concern, and will hinder smartphone shipments in the coming quarters. And it will drive global brands to rethink regional strategies.

Former world number one Huawei is now in seventh place with 18.6 million units, as the company remains shackled by US sanctions.

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