Apple Earned Over $100 Million From Epic’s Fortnite in App Store
Apple’s head of App Store business development for gaming, Michael Schmid, today revealed during the ongoing trial with Epic Games that the iPhone maker earned over $100 million from commissions collected from offering Fortnite on the App Store (via Bloomberg).
While providing a rough revenue estimate, Schmid refused to specify an exact dollar amount and declined to say if the revenue was more than $200 million, noting it would be “inappropriate” to share that information.
Schmid said Apple spent $1 million in marketing for Fortnite during its last 11 months on the App Store. Epic’s lawyer, Lauren Moskowitz characterized the $1 million spent for $100 million in revenue as a good deal.
When Fortnite was on the App Store, Apple took 30% commissions from the blockbuster game for in-app-upgrades.
Sensor Tower, however, made a considerably higher estimate last year. Fortnite players have spent almost $1.2 billion through Apple’s App Store, generating revenue of about $354 million for Apple, according to the mobile-app market data firm.
Epic’s Fortnite launched on the App Store in 2018 and was present until Apple removed it last year.