Apple Acquires Classical Music Service ‘Primephonic’; Dedicated App Coming in 2022
Apple announced on Monday it has acquired classical music service Primephonic. The service’s top features will be joining the Apple Music service “in the coming months.”
The addition means classical music listeners will soon get the “best features of Primephonic”, including “better browsing and search capabilities by composer and by repertoire, detailed displays of classical music metadata, plus new features and benefits.”
“We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical enthusiasts,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats, in a statement. “Together, we’re bringing great new classical features to Apple Music, and in the near future, we’ll deliver a dedicated classical experience that will truly be the best in the world.”
Primephonic will no longer allow for new subscribers and will go offline on September 7, 2021. Existing subscribers will get 6 months of free Apple Music.
Apple says a new dedicated classical music app is coming in 2022, combining Primephonic’s interface.