Apple to Slow Hiring, Spending in Some Divisions in 2023, Says Report

Bloomberg reports Apple reportedly plans to slow hiring and spending for some divisions in 2023, as per unnamed sources familiar with the matter. The cut in hiring and spending is to reportedly deal with the possibility of a recession in the U.S.

“The decision stems from a move to be more careful during uncertain times, though it isn’t a companywide policy,” reports Mark Gurman for Bloomberg, citing unnamed sources. The apparent cuts won’t apply to all teams at the iPhone maker.

Despite the news, Apple is still planning to launch new products in 2023, including its first mixed-reality headset, says Bloomberg.

Even during record-high inflation, demand for Apple’s iPhone 13 remains high, according to data from research firm Canalys on Monday. Global smartphone shipments fell 9% in Q2 2022, compared to the year-ago quarter, “as economic headwinds blow,” said Canalys.

“Vendors were forced to review their tactics in Q2 as the outlook for the smartphone market became more cautious,” said Canalys Research Analyst Runar Bjørhovde. “Economic headwinds, sluggish demand and inventory pileup have resulted in vendors rapidly reassessing their portfolio strategies for the rest of 2022. The oversupplied mid-range is an exposed segment for vendors to focus on adjusting new launches, as budget-constrained consumers shift their device purchases toward the lower end.”

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