Apple recently did something that’s virtually unheard of for them — giving their products away. The tech giant gave YouTuber Jonathan Morrison free rein to give an “up-and-coming creator” of his choosing a dream content creation setup comprised of Apple’s top products.
Morrison ended up giving the setup away to Colton Jones and Dani Brillhart, a musician duo he knows that goes by “Ni/Co.”
Check out Morrison’s video below, where he surprises Jones and Brillhart with all the gear, records their reactions, and captures their experience using it for production:
“This is a video about Apple doing something I never thought they would do,” Morrison started the video off by saying. Ni/Co’s haul, courtesy of none other than Apple itself, comprised a Mac Studio, iPad Pros, a 2022 Studio Display, iPhones, AirPods, and more — “essentially the entire Tim Apple kitchen sink,” as Morrison described it.
The YouTuber even threw a pair of iLoud Micro speakers and an audio mixer for his creator friends.
Ni/Co couldn’t be happier with their new setup. They’ve already created a bunch of content using the Apple gear, which they said makes them feel “limitless” and even enhanced their creative process. “For us, this incites so much creativity,” said Brillhart.
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How can anyone say that Jonathan Morrison is an up and coming YouTuber, especially since he has been doing Apple product related videos for over 12 years now.
Plus he is an Apple zealot!
Nobody is saying that. Apple gave Jonathan Morrison free rein to give the hardware to an “up-and-coming creator.”
“Morrison ended up giving the setup away” lol