Apple Highlights Safari Privacy With New ‘Flock’ Short Film

Apple debuted a brand new video, highlighting Safari’s privacy. As part of a summer-long campaign emphasising how Safari keeps the data of its users safe and private, Apple debuted it’s ‘Flock’ short.

The 30-second video outlines how your always being watched while navigating the internet on certain browsers. The video depicts security cameras transforming into owls, bats, and seagulls, looming over pedestrians around the world as they surf the web on their iPhone. Gathering en masse, these transformed cameras then explode in grand fashion when one user begins using Safari.

“Your browsing is being watched,” the video’s description reads. “Safari helps stop it. Using industry-leading privacy protection technology —including Intelligent Tracking Prevention, Safari protects your privacy.” Check out the video below.

This summer, Apple has launched a full campaign emphasising how secure Safari is over competitor browsers like Chrome and Firefox. For many reasons too. While users may not be aware, browsing the internet opens up many ways for online trackers to gain access to your data. This data can be sold off to third-party companies for advertising or reasons more malicious.

Data companies can use trackers to serve cross-site ads. If you’ve ever looked up a product on Amazon and begin seeing ads follow you as you go website to website, that’s because of data trackers. Location and personal data trtacking can also be collected without your permission on certain browsers. Even private modes aren’t 100% private as certain protections are limited.

Apple’s Safari, on the other hand, provides enhanced protections not commonly found on competitive browsers like Google’s Chrome. Using its Intelligent Tracking Prevention (ITP), Safari uses machine learning technology to learn which domains track you and immediately iolates and purges the tracking data. When looking at the ‘Safari Privacy Report’ on iPhone or othe Apple device, you can see the amount of trackers that have been removed.

According to Apple, Safari is a leader in location and presonal data protection. While many users open themselves up to location tracking in the event they want to search for a resturant nearby, that data doesn’t have to remain unsecure. On Safari, location data isn’t automatically shared with the search engine used. Additionally, Safari allows control over how long a website can use your location.

This level of control also extends to personal data certain extensions have access to. Passwords and credit card information can sometimes be stored on other browsers. Safari users are granted more information about the extention prior to providing their data. Much like location services, users can restrict access to specific websites and extentions to as little as a day.

Finally, as far as Incognito Modes are concerned, many are note entirely private. On certain browsers, trackers are still able to gather certain pieces of data from the user. Apple states that its Private Browsing has been a leader in user protection since it was introduced in 2005. Leveraging Face ID and Touch ID, access to Private Browsing has been made event stronger.

Apple has been improving and adding new features to Safari to maintain its user data protection. This includes link tracking protection which removed unnecessary trackers attatched to the ends of URLs you may share in Messages and Mail. Additionally, Safari supports advanced fingerprinting protection.