Apple has released a couple of new set to promote its latest “Apple Intelligence” features, which are rolling out now with the release of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1.
In the first ad, titled “Writing Tools,” Apple highlights how its advanced AI helps users improve their communication. The ad features an office worker sending an email that feels too casual.
He then uses the iPhone 16’s “Professional” rewriting feature to transform his message into a more polished and formal version. The well-refined email impresses his boss, emphasizing how Apple Intelligence can assist users in sounding more professional, making the feature invaluable for workplace communication.
This AI-powered writing tool, introduced with iOS 18.1, allows users to rewrite sentences in various tones or styles, depending on the context.
Apple’s second ad, “Create Memory Movies,” showcases another innovative feature of Apple Intelligence. The ad follows a woman who realizes she forgot her husband’s birthday.
In a last-minute attempt to make a meaningful gift, she uses the Photos app on her iPhone 16 to create a Memory Movie slideshow. With just a few taps, she compiles photos and videos from their shared moments into a heartfelt digital gift.
This feature demonstrates how Apple Intelligence can analyze photos and videos stored on a device, automatically organizing them into a beautiful, personalized slideshow complete with music and transitions.
Check it out below and share your thoughts with us in the comments section.
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