Samsung’s Galaxy S25 and Galaxy S25+ Double Down on Galaxy AI

Today at Samsung’s Galaxy Unpacked event, the company revealed the new Galaxy S25 series. Comprised of the base Galaxy S25, Galaxy S25+, and the high-end Galaxy S25 Ultra, Samsung’s latest flagship devices bolster some interesting upgrades. However, it’s the continued investment into Galaxy AI that the company is undoubtedly focused on.

I got a chance to spend some time with the Galaxy S25 and Galaxy S25+ to see if raising the bar on Galaxy AI is what’ll attract users come their upgrade or if it’ll sway consumers of other smartphones to explore the Galaxy. Samsung has announced that the Galaxy S25 and Galaxy S25+ will be launching on February 7 with a starting price in Canada of $1,198 and $1,438 respectively.

Details and Specs

Galaxy S25 and Galaxy S25+ are Samsung’s latest flagship smartphones. The stock Galaxy S25 is supporting a 6.2-inch AMOLED 2X display with support of a 120Hz refresh rate. The Galaxy S25+, on the other hand, features a 6.7-inch display. To help power the AI innovations, Samsung is leaning on its partnership with Qualcomm, using the Snapdragon 8 Elite chipset, to offer better effeciency and power.

Both devices look and feel identical to last year’s models, retaining that lightweight and premium feel. The new colourways are very sleek and fresh. The devices are launching in ‘Silver Shadow’, ‘Navy’, ‘Icyblue’, and ‘Mint’. By ordering on Samsung.com, you can also discover ‘Titanium Pinkgold’, ‘Titanium Jetblack’, ‘Titanium Jadegreen’, ‘Coralred’ and ‘Pinkgold’ options.

The Samsung Galaxy S25 and Galaxy S25+ both start with 12GB of RAM this year, which is an apprecitive upgrade from the Galaxy S24’s 8GB. Looking at storage, the Galaxy S25 offers both 128GB and 256GB options. Though, the Galaxy S25+ features both 256GB and 512GB storage options to choose from. Unfortunately, the safe upgrades continue to the battery where the 4,000mAh and 4,900mAh batteries carry over from the Galaxy S24 and Galaxy S24+.

Even when we look at the camera array, Samsung is playing it very safe this year. The Galaxy S25 and Galaxy S25+ adopt the same lenses and setup as their predecessors. The triple lens camera array includes a 50-megapixel wide sensor, a 12-megapixel ultra-wide lens, and a 10-megapixel telephoto shooter with a 3x optical zoom. If you enjoyed last year’s camera support like I did, you’ll likely enjoy what you find this year as long as tempered expectations are brought in.

Galaxy AI is in the driver’s seat this year

While nominal upgrades are a minimal across the Samsung Galaxy S25 and Galaxy S25+, the company is leveraging Galaxy AI more and more. This year, the two devices are supporting Samsung One UI 7, the snappy software that when paired with the Snapdragon 8 Elite processor givesway to new Galaxy AI innovations. If you’re familiar with Galaxy AI, you’ll know that these feature largest impact the way users can edit photos, generate text, and translate audio. In fact, Galaxy AI’s Live Translate feature is getting support for Swedish, Romanian, Turkish, and Dutch.

However, there is a collection of new Galaxy AI features arriving across the Galaxy S25 series of devices. One of the most unique and interesting is the Now Brief. As experienced during my hands-on time with the devices, Now Brief is a small little widget that can be found on the lock screen and home screen of the smartphone. Tapping this, Galaxy S25 devices can produce a curated rundown of app support and need-to-know information. For instance, if your daily routine involves getting up and ready for work and driving to the office, Now Brief can begin incorporating information like the weather, traffic info, and pull up Spotify so your playlist is at the ready. Other content includes news, smart home controls, YouTube Shorts, travel info and more. Unfortunately, the limits in which I was able to test Now Brief were limited as it generates what to show based on your activity and routine. However, its a feature I can’t wait to test myself in the future.

Other Galaxy AI features coming to the S25 series include the Auto Trim feature. Taking a beat from video editing software like CapCut, Galaxy AI will be able to cut silences out of. Samsung also showed a demo where vocal pauses like “Umm” and “Uhh” can also be detected and removed. Another feature of Galaxy AI shown to me is the ability to remove full segments of audio. For instance, in a somewhat otherworldly demo, I was shown how Galaxy AI is able to isolate Celene Dion’s voice in the song My Heart Will Go On. Removing the instrumentals, Dion’s voice came through with untouched clarity. While I doubt I’ll be using the feature for this, I’m sure it’ll help sharpen audio taken from interviews and the like.