LEGO and BBC Studios are partnering to launch five Bluey sets, based on the popular kids’ animated series. Announced during the Toy Fair 2025 in New York City, all three sets, designed for kids ages 2-5, will launch on June 1.
Bluey has become a phenomenon not only in the UK and Australia, where the animated series has become a top-performing kid’s show. In North America, Bluey is one of the most-watched series on Disney+. After seven years of being on the air, Bluey now has its own series of LEGO sets.
The first major one is the ‘Bluey’s Family House’ set. Available to preorder for $89.99 in Canada, this set includes Bluey, Bingo, Chilli and Bandit minifigs. You’ll be able to build Bluey’s home, with all the rooms and accessories you can imagine. This includes a dollhouse, piano and pretend-play food stall.
Launching alongside that is the ‘LEGO DUPLO Bluey’s Family House with Memory Game’ set. This includes the Heeler Family House and two memory games to place. First is a memory game that includes a spinner used to pair items and figures. The other game encourages families to pair bricks together to create items from the show. This set includes Bluey, Bingo, and Chilli minifigs. This set is also available to preorder for $89.99.
Rounding out the collection are the ‘LEGO Bluey’s Beach & Family Car Trip,’ ‘LEGO Playground Fun with Bluey and Chloe,’ and ‘LEGO DUPLO Bluey: Ice Cream Trip with Bluey’ sets. Each one includes Bluey and an assortment of other characters. These smaller sets offer vignette-style locations to build and play with. From the beach to a playground, fans of Bluey can complete each one and recreate moments from the series.
“We are over the moon to bring the fun of Bluey to life with our new LEGO 4+ and LEGO DUPLO sets,” Roberta Cardazzo, Design Manager on LEGO DUPLO Bluey says. “Just like Bluey and her family, these sets are all about having ‘Heaps of Fun’ and encouraging children and families to explore their creativity and imagination, all while learning through play. We hope families everywhere will enjoy building and playing together, creating their own memorable adventures!”
All new LEGO Bluey sets are due to ship on June 1st in Canada and other global regions.
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