Instagram is rolling out its new ‘Blend’ feature, announced this week. Blend is a newly accessible feature on the platform that lets you create custom feeds for Reels for you and your friends.
As described by Instagram chief Adam Mosseri this week, Blends is an invite-only feature where users can create these custom feeds with a single friend or a group. These tailored feeds are then updated each day. As reported by TechCrunch, once users accept a Blend invite, they can browse through Reels selected for each group member. If someone reacts to a Reel, the other users will be notified in the group DM chat.
Instagram’s vision behind the Blend feature is to allow users to discover more Reels that interest friends. Together, groups will be able to discover new content. Mosseri believes that Blend will offer a new way to connect with friends on the social media platform. There’s a certain idea of going back to sharing moments with friends rather than a broad audience.
To create a Blend, users must open a one-on-one group DM chat with another user and select the new Blend icon at the top of the screen. Here, users will be able to invite one or more friends to the DM chat. Once at least one person joins, the Blend will then be created. You’ll then be able to revisit a Blend by going to the DM chat group and tapping the Blend icon.
Since March of this year, Instagram has been testing Blend with a small group of users. However, Blend is now rolling out to a wider audience. As of now, Blend is slowly becoming accessible to more users. Be sure to have the Instagram app updated to the latest version.
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