New Apple Ad Highlights ‘Clean Up’ Feature in Photos [VIDEO]

Apple has released a new advertisement highlighting the ‘Clean Up’ feature in its Photos app, part of the Apple Intelligence suite introduced with iOS 18.

For those who aren’t aware, the Clean Up tool in iOS 18 Photos app allows users to remove distracting elements from their photos by identifying and eliminating objects in the background. This feature is designed to enhance the overall quality of images without the need for third-party editing apps.

The ad shows a man flexing his muscles in front of a mirror while a woman takes his photo using an iPhone. Upon reviewing the photo, the man notices the woman’s reflection in the mirror.

Using the Clean Up tool, he effortlessly removes her from the image, leaving only his reflection. The ad emphasizes the simplicity of the feature, though it subtly acknowledges that real-world results may vary.​

While the feature is effective in many cases, it may not always produce perfect results, especially with complex backgrounds or larger objects.​

Check out the ad below and share your experience with the Clean Up tool so far in the comments section.