Apple Releases New Vision Pro Spatial Video Ad for Mother’s Day

Apple has released a brand new Vision Pro ad just in time for Mother’s Day this weekend. As a new spatial video ad, promoting the capabilities of Apple’s mixed reality headset, the video focuses on ways to capture and create memories.

The video is titled ‘A Gift for Mom’ and highlights two parents named Sam and Khulan. Filming their newborn son using an iPhone, the parents are able to capture spatial video recordings. Sam is then shown to be editing the footage into a video Khulan is then able to view on Vision Pro. As the ad continues, Khulan is shown to react as she watches through the footage.

Here’s the official description from the YouTube video:

For one whole year, Khulan and Sam filmed their newborn son in spatial video on iPhone. Sam secretly edited the spatial videos into a home movie for Khulan to watch on Apple Vision Pro. For Mother’s Day, Sam surprised her with the home movie and a chance to relive her memories as if she was there again. Watch to see her reaction.

You can take a look and watch the ad in its entirety below.

Spatial video and photo capture is available across select iPhone 15 Pro and iPhone 16 models. Devices will have to be running iOS 18.1 in order to use this feature.

Sunday, May 11th, is Mother’s Day in Canada, the US, and other major global regions. If you’re in need of any last-minute Mother’s Day gift ideas, we have you covered.