Prime Video Canada Reveals New Originals and Shoppable Ads

Amazon held its first-ever Canadian Upfronts this afternoon in Toronto, bringing out celebrities, sports stars, and executives to show how Prime Video and Amazon Ads are changing the way Canadians watch—and how advertisers connect with them.

Actors from The Boys, Terminal List: Dark Wolf, and top athletes like RJ Barrett, Sarah Nurse, and Teresa Resch took the stage as Amazon rolled out its latest content and ad innovations.

Prime Video’s Growing Canadian Lineup

Amazon highlighted seven new Canadian Originals coming to Prime Video, including:

• FACEOFF: Inside the NHL Season 2 – Behind-the-scenes access to NHL stars like Sidney Crosby and the Tkachuk brothers.

• ROMCON: Who the Fk is Jason Porter?** – A Toronto-based dating scam turned true-crime docuseries.

• Simple Plan: The Kids in the Crowd – A punk rock doc following the Montreal band’s rise to fame.

• Karaoké Club – Celebs battle in a high-stakes karaoke competition.

• LOL: Qui Rira Le Dernier? Season 4 – A laugh-free comedy face-off with 10 Canadian stars.

• Vitrerie Joyal – Martin Matte’s comedy-drama based on his father’s 1990s glass business.

• Trailer Trash – A new docuseries about two Alberta brothers turning old RVs and wild antics into a viral empire.

“We’re offering stories that reflect Canadian life—from NHL locker rooms to punk rock tours to rural trailer parks,” said Mark Shopiro, Head of Prime Video Canada.

New Tools for Advertisers

Amazon Ads also unveiled new interactive formats, such as:

• Shoppable video ads — Add-to-cart directly from the screen.

• Interactive pause ads — Ads that appear when you pause a show.

These formats aim to turn streaming into seamless shopping, with data showing interactive ads generate 10x more engagement than traditional formats.

Sports: A Prime-Time Powerhouse

Amazon is doubling down on sports, with Prime Monday Night Hockey returning this fall and new partnerships with the PWHL and NBA (set to launch in the 2026–27 season). Thursday nights will rotate between NHL and NBA broadcasts through June.

“Sports on Prime Video isn’t just about the game,” said Uri Gorodzinsky, Managing Director of Amazon Ads Canada. “It’s about moments that bring families—and brands—together.”

Women’s sports are also front and center. Amazon reports a 219% spike in viewership for women’s leagues on Prime Video in the past year, thanks to its partnerships with the WNBA and PWHL.

Brands Already Seeing Big Returns

Advertisers like Hyundai and Cuisinart have tapped into Amazon’s media ecosystem with huge success. Hyundai’s FACEOFF sponsorship reached 14 million viewers, while Cuisinart’s Red One sponsorship saw a 22% lift in brand awareness and 70% higher purchase rate.

“Our goal is simple,” said Chantal Rossi Badia of Amazon Ads. “Make ads more relevant, engaging, and measurable—every step of the way.”