Spotify Adds New ‘Following’ Feed to Podcasts on Mobile

Spotify is making it easier to find new episodes of podcasts you follow and is also simplifying the process of discovering new shows. The company is introducing a ‘Following’ feed for podcasts on its mobile app.

The new Following feed is designed to overcome the challenges in place when finding the latest episodes of a podcast that you follow. Spotify acknowledges that this “has proved to be challenging” in the past. In a blog post, Spotify notes that the Following feed “gives you a dedicated place to catch all the latest releases from the podcasts you follow – all in one easy-to-access feed within your main Podcast feed on Home.”

The Home feed is also getting a bit of a refinement. Spotify announced that podcast recommendations are now being added to the Home feed. Moving forward, users will begin to see audio and video podcast recommendations just below their shortcuts. These recommendations are “ready to be played or saved, making exploring new shows and episodes easier and more immersive,” say Spotify. The company also states that it may add notes as to why these podcasts are being recommended.

To help bolster its investment in podcasts, Spotify is also introducing a creator-focused feature. With a new “In this episode” section, creators will be able to link to content they talk about in their shows that’s also on Spotify. This feature is rolling out globally “in the coming weeks,” according to the company.

Finally, Spotify states that it is enhancing its comments experience with threads, based on user feedback. Creators can now “deepen conversations” with users thanks to threaded replies. Creators can continue to control the experience through their Spotify for Creators account. Emoji relations are also being added as well.