Govee Unveils New Smart Lighting Lineup at IFA 2025: What’s New

Govee has announced a series of new smart lighting products at IFA 2025 in Berlin, including upgrades for TVs, outdoor setups and creative indoor displays.

The Govee TV Backlight 3 Pro introduces what the company says is the industry’s first HDR triple-camera colour-matching system. It captures on-screen colors more precisely, using HDR imaging for improved brightness and contrast. The new backlight also uses a denser LED strip for 30% more brightness and features chips designed to deliver more accurate colour reproduction, including better white light. Govee’s AI system adjusts the lighting automatically based on what’s playing, aiming to create a more immersive TV experience (we’ll have more on this later, stay tuned).

For outdoors, Govee launched the Permanent Outdoor Lights Prism, which uses a tri-light system to display multiple colours at once. The lights are designed for year-round use, with weather-resistant materials rated for extreme temperatures and a lifespan of up to 50,000 hours. They can be cut, spliced and extended to fit different setups, and produce 16 million colours with smooth gradients. You can have your house lit up and be the talk of the neighbourhood.

Other new products include:

• Govee Curtain Light Pro, with a dense LED layout for animations, GIFs and creative displays across walls or backdrops.
• Govee Pendant Light, featuring three independent lighting zones with 16 million colors and adjustable white light.
• Govee Star Light Projector (Nebula), which projects customizable cosmic scenes with lasers and nebula effects, plus a built-in Bluetooth speaker and sleep mode.
• Govee Christmas Sparkle String Lights, offering individually controlled LEDs for holiday decor with both warm and cool whites.

All of Govee’s new products support Matter, making them compatible with Alexa, Google Home and Apple Home. They also work with the company’s DreamView system to sync with other Govee lights.

The TV Backlight 3 Pro and Permanent Outdoor Lights Prism will be available in late September on Govee’s website and Amazon. The Curtain Lights Pro goes on sale September 8, while the other products will follow later.