Amazon and Netflix have struck a deal that will let advertisers buy Netflix ads through Amazon’s system. Starting later in 2025, companies using Amazon DSP (Amazon’s ad-buying tool) will be able to place ads directly on Netflix shows and movies.
The partnership will cover big markets including Canada, the U.S., the U.K., France, Germany, Japan, Brazil, Mexico, Italy, Spain, and Australia.
“We’re delighted to enter into this partnership with Netflix enabling brands to reach their subscribers and extensive library of premium content with Amazon DSP. Our goal is to remove the guesswork for advertisers by making it simple to manage all of their TV planning and buying with Amazon Ads,” said Paul Kotas, Senior VP at Amazon Ads, in an issued statement to iPhone in Canada on Wednesday.
Netflix also sees the deal as a big step. “This partnership with Amazon perfectly aligns with our commitment of bringing advertisers even greater flexibility in their buys to achieve their marketing goals. By integrating Amazon DSP and enabling even more advanced capabilities together over time, we’re making it easier than ever to connect with Netflix’s global engaged audience,” said Amy Reinhard, President of Advertising at Netflix.
With 94 million monthly active users that are on the Netflix ad-supported tier (which is cheaper per month than ad-free tiers), it’s clear consumers are willing to watch ads for a lower monthly cost.
Advertisers like Amazon DSP because it uses Amazon’s huge shopping data and AI to place ads more accurately. It can reach people on Amazon, Netflix, and other platforms, while giving clear reports and protecting privacy. The automation makes ad buying easier, so brands feel confident their money is well spent.
Amazon DSP is getting popular amongst big streamers as an easy way to buy ads. Deals have been signed already with Disney (Disney+, Hulu, ESPN+), NBCUniversal (Peacock), Warner Bros. Discovery (HBO Max), Fox (Tubi, Fox One), Paramount (Paramount+, Pluto TV), and Roku, allowing advertisers to programmatically purchase ad inventory across these platforms.
This partnership means advertisers will soon have one more way to put ads in front of Netflix viewers, and Amazon will be the middleman making it happen.
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all of these streaming services now have ads. just like cable.. what's the point, and its a disgusting money grab from these streaming services… we pay a good amount of money for all of them we dont need ads