Apple to Lose Top AI Exec as Siri Struggles Drag On, Says Report

Apple’s artificial intelligence group is bracing for another shake-up. Bloomberg’s Mark Gurman reports, citing people familiar with the matter, that Robby Walker—a long-time executive tied to the company’s AI strategy—is preparing to leave in the coming weeks.

Walker has worn several hats at Apple. He previously led the Siri team, but that role was reassigned to software chief Craig Federighi earlier this year after Apple pushed back promised improvements. More recently, he turned his attention to a new AI-driven search product that Apple hopes to roll out next year as a competitor to services like ChatGPT and Perplexity.

According to Bloomberg’s unnamed sources, Walker’s responsibilities had been reduced in recent months, though he continued to run Apple’s Answers, Information and Knowledge group. His exit adds to a broader wave of departures of senior search and AI staff, including Ruoming Pang and Frank Chu, who both jumped ship for Meta this year, taking teams of engineers with them.

Apple is still fighting skepticism over its AI approach, which is far behind the likes of OpenAI’s ChatGPT and Google’s Gemini. In an internal meeting earlier this year, Walker admitted the company’s Siri setbacks were “embarrassing,” even as he defended the progress the team had made.

Want to see more of our stories on Google?

Add iPhone in Canada as a Preferred Source on Google

P.S. Want to keep this site truly independent? Support us by buying us a beer, treating us to a coffee, or shopping through Amazon here. Links in this post are affiliate links, so we earn a tiny commission at no charge to you. Thanks for supporting independent Canadian media!

Subscribe
Notify of
guest
5 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
mcfilmmakers
mcfilmmakers
8 months ago

It’s beyond embarrassing. Siri was ahead of its time and now it’s in a shameful state. It doesn’t even do today what it did at launch!

Leif Shantz
Leif Shantz
Reply to  mcfilmmakers
8 months ago

I think Apple should just kill off the current Siri and replace it with an entirely new assistant. It’s obvious they let Siri languish for too long they can’t even match the level of Google Assistant, the predecessor to Google Gemini. It’s embarrassing for Apple!

sukisszoze
sukisszoze
Reply to  Leif Shantz
8 months ago

The real danger is that as users become accustomed to their favourite AI apps, fewer will return to the new Siri.

Leif Shantz
Leif Shantz
Reply to  sukisszoze
8 months ago

Yup, I almost never use Siri, I use the ChatGPT app instead.

db
db
Reply to  Leif Shantz
8 months ago

I don't blame you, Siri can be as dumb as a bag of rocks sometimes.

5
0
Would love your thoughts, please comment.x
()
x