Apple TV and Peacock Launch Streaming Bundle, But Not in Canada

Apple and NBCUniversal have announced a new streaming bundle combining Apple TV (formerly known as Apple TV+) and Peacock, launching October 20 in the United States. The partnership marks Apple’s first direct bundle with another streaming platform, offering both services’ original shows, movies, and live sports under a single subscription.

The bundle will be available at $14.99 USD per month for Apple TV+ and Peacock Premium, or $19.99 USD per month with Peacock Premium Plus — saving users over 30 percent compared to separate subscriptions. Customers with Apple One Family or Premier plans can get an additional 35 percent discount.

“There is no more perfect combination of entertainment than the Apple TV and Peacock Bundle, with our complementary content portfolios featuring the best shows, movies, sports, and live events,” said Matt Strauss, Chairman, NBCUniversal Media Group, in a statement on Thursday. “With this first-of-its-kind initiative with Apple, we’re redefining what the customer journey should be for a streaming bundle with rich sampling and a smooth sign-up process, and we’re broadening the reach of Peacock to even more audiences.”

As part of the collaboration, each service will feature free samples of the other’s shows within their apps — up to three episodes of select series such as Slow Horses and Law & Order.

The Apple TV–Peacock bundle is currently only available in the U.S., but it could pave the way for similar partnerships in other markets. In Canada, Peacock content is licensed primarily to Rogers’ Citytv+ and the StackTV channel lineup, both available through Amazon Prime Video Channels and Rogers Ignite TV. Could we see a similar bundle emerge up here?