In the first ten days following availability in both China and the United States, the iPhone 17 series sales surpassed the iPhone 16 lineup by around 14%, according to fresh data from Counterpoint Research.
That uptick is being driven largely by the standard iPhone 17 model, particularly in China where sales of the base model nearly doubled compared with the iPhone 16. Meanwhile, across both China and the U.S., the base model saw an approximate 31% uplift.
The base iPhone 17 retains the same starting price as last year’s model but introduces a faster chip, an improved display, higher base storage and an enhanced front-camera experience. As Senior Analyst Mengmeng Zhang of Counterpoint said, the base model “is very compelling to consumers, offering great value for money.”
In the U.S., the premium end of the range is seeing notable demand as well. U.S. carrier subsidies and financing offers have helped fuel take-up of the iPhone 17 Pro Max, accelerating the upgrade cycle among users whose previous device purchase traces back to the pandemic years.
From a broader market perspective, this early momentum is significant. China and the U.S. represent two of Apple’s largest smartphone markets and both continue to shape global handset trends. With Apple outperforming in these key territories, the positive early signal may extend into the holiday quarter and beyond.
On the stock front, this news appears to have resonated strongly with investors. Apple’s shares (AAPL) surged to a record high today, reflecting confidence in the company’s fresh product cycle and overall growth trajectory.
For Apple the timing could not be more favorable. After a period of more muted iPhone upgrades and intense competition in key markets such as China, the iPhone 17’s strong opening sends a message of regained consumer appetite.
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