Netflix is overhauling its mobile app, with the biggest change being a vertical video discovery feed launching later this month. The format will look familiar to anyone who uses TikTok or Instagram Reels.
The company confirmed the redesign today in its Q1 shareholder letter today, saying the new mobile experience is meant to make it easier for subscribers to browse and discover content. The vertical feed will sit alongside a broader refresh of the app’s layout, which Netflix says better reflects its expanding content library.
Netflix is also leaning into AI to improve how it recommends content. The company said it is using generative AI for deeper content understanding, testing conversational search features, and improving the promotional images and trailers members see when browsing.
The product news comes off the back of a solid quarter. Netflix posted Q1 2026 revenue of $12.25 billion US, up 16.2% from the same period a year ago, and operating income of $3.96 billion, good for a 32.3% operating margin. Net income came in at $5.28 billion, nearly double the $2.89 billion Netflix reported in Q1 2025. Free cash flow hit $5.09 billion for the quarter.
Looking ahead, Netflix is forecasting Q2 2026 revenue of $12.57 billion with an operating margin of 32.6%.
In a notable at the board, Netflix co-founder Reed Hastings said he will not seek re-election to the company’s board when his term expires at the annual meeting in June.
Hastings, who was CEO before transitioning to executive chairman, said he is stepping back to focus on philanthropy. He credited co-CEOs Greg Peters and Ted Sarandos with carrying the company forward, and pointed to January 2016 as his proudest moment at the company, when Netflix launched in nearly every country simultaneously.
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