Chipotle is bringing back its Summer of Extras loyalty program, and this year it’s getting competitive.
Running from June 1 through August 31 in Canada and the US, the program lets Chipotle Rewards members earn free entrees by completing a seven-visit monthly streak. Every purchase with an entree counts toward the streak, and members unlock extra points along the way before capping it off with either a free entree or 1,625 points.
The new addition this year is local leaderboards, so you can actually see how you rank against other regulars at your most-visited Chipotle location, as well as state and national rankings. There are also limited-time Side Quests to earn extra points, weekly Rewards Exchange promotions every Monday starting June 8, and shareable stats coming later this summer so you can post your streaks and rankings on social media.
“Our fans don’t just eat Chipotle, they build routines around it,” Curt Garner, President and Chief Strategy and Technology Officer, said in a statement to iPhone in Canada on Thursday. “This summer, we’re turning that loyalty into something more rewarding, giving members more ways to earn free food, track their progress, and see how they stack up against other fans in their area.”
Last year’s program drove 6.4 million activations and an estimated $12 million US in incremental sales, with fans generating nearly 38 million earned social impressions competing against each other.
You can sign up and opt on Chipotle’s website today, with new members also get a free chips and guac offer just for joining. Back in April, Chipotle overhauled its rewards app and made it available in Canada.
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