Amazon has launched Alexa+ in Canada, bringing its next-gen AI assistant to Canadians with a significantly more conversational and capable experience than the previous version. Alexa+ first debuted last fall in Canada but was only available in Early Access, but now it’s open to all.
The updated assistant is built on a new large language model and was developed with help from Amazon’s Canadian teams in Toronto and Vancouver. It also now fully supports both English and French.
Early numbers from Amazon’s testing phase are pretty telling: Canadian users engaged with Alexa+ twice as often as the older version, smart home feature usage jumped 60%, and recipe requests went up fivefold.
The big upgrade here is agentic capabilities, meaning the assistant can handle multi-step tasks on your behalf. At launch, Canadians can use it to book restaurant reservations through OpenTable, plan travel via Tripadvisor and Fodor’s, sync school schedules with family calendars, check Ring camera alerts, and get step-by-step cooking guidance. Uber integration is also on the way.
Amazon is rolling out Alexa+ in three tiers. Prime members get unlimited access across all compatible devices, the Alexa app, and a new web interface at Alexa.com at no extra cost. Non-Prime members can access a free text-only version through Alexa.com and the mobile app, but usage limits apply. If you want the full experience without a Prime membership, a standalone unlimited subscription runs $27.99 per month plus tax. You’re better off getting a Prime subscription to get all the Alexa+ benefits plus free shipping on orders.
To upgrade, just say “Alexa, upgrade to Alexa+” or head to Amazon’s dedicated portal.
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