Apple quietly hiked prices on a bunch of its hardware overnight, hitting MacBooks, iMacs, iPads, and even some smart home accessories in Canada.
The price changes follow a warning from Apple CEO Tim Cook last week, who flagged serious supply constraints and rising production costs in an interview with the Wall Street Journal.
“There’s less supply at a time when consumers want devices, and the memory guys are passing along huge price increases,” Cook told the WSJ.
Apple confirmed the increases are a direct response to those pressures. “We have now reached a point where we need to begin raising prices,” the company said in a statement to the WSJ. “We have never seen a component price increase this much, this quickly.”
An Apple spokesperson said that “the rapid expansion of AI data centers has created an extraordinary surge in demand for memory and storage” and that the company has “never seen a component price increase this much, this quickly.”
Apple told Bloomberg it has “shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices on a number of products including today’s increases for iPad and Mac.”
“We know this is not welcome news, and we are working tirelessly to find solutions,” Apple said.
Here’s the new Canadian pricing across the board:
Mac and iMac
iPad
Smart Home, Apple TV and Vision Pro
So what can you do right now? Check out Apple’s authorized retailers such as Amazon.ca and more, as some of them have yet to apply the price increases. Refurbished products have also seen a price increase. Either wait out this memory shortage or find deals for your next Apple product. Let’s wait and see what iPhone 18 series price shock will be this fall.
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The Mac Mini is now available in 256 GB AT 1100
Wait it out lol… it’s only gonna get worse but at least we got silly AI cat videos.
I’m glad that my Dell failed last fall and I’ve purchased an open box MB Pro M4 for $1750 with 34 month of Apple care left!
After the threat comes the reality – with Apple using the AI-created availability crisis with memory as its rationale.
But bearing in mind that the products weren’t built yesterday, a price spike today on existing built stock looks less like a necessity than a (yet another) money grab.
Especially when they’ve already had supply-chain issues (like the base $799 – now $949 – Neo not available in many Apple Stores) or chose to drop entirely lower priced products.
Quelle surprise, Apple.
Guess I won’t be ‘updating’ my M2 Mini – or even my 2017 MacBook Air – anytime soon.
The price spike today is a result of component shortage and price spikes for the last year. This is literally the opposite of your hypothesis. Can’t hold out forever in the face of triple digit percentage increases in parts.
Last week I found a MacBook Pro with an M4 Pro chip, 24GB of RAM, and 512GB of storage at Costco for $1630. This deal might be available at other Costco locations.
With memory and storage and processors going through the roof all year, this was inevitable. But these are big increases.
if there’s a correction if/when the AI datacentre boom cools, will we see a corresponding decrease?