Apple is considering a huge overhaul of its Apple Watch strategy as it looks to adapt to shifting market trends and rising competition from smart rings and screenless fitness bands, according to Bloomberg’s Mark Gurman.
Over the past year, Apple’s industrial design team has considered several new hardware concepts to transform the lineup. These early ideas include screenless wearables, alternative display types, and several new display sizes. Engineers have even experimented with round smartwatch screens, although a circular Apple Watch remains unlikely to reach production.
Apple is also said to be considering new price tiers, such as super-premium models above the current Apple Watch Ultra and Hermès versions, while also looking into cheaper options below the Apple Watch SE.
As for what’s coming? The next Apple Watch Series 12 and Ultra 4 will get performance boosts, new health features, and new colour and band options, essentially tick-tock refreshes according to Gurman.
Apple is also planning a high-end material option, and that is said to include a ceramic case for release either this year or next, says Gurman’s sources.
Want to see more of our stories on Google?
P.S. Want to keep this site truly independent? Support us by buying us a beer, treating us to a coffee, or shopping through Amazon here. Links in this post are affiliate links, so we earn a tiny commission at no charge to you. Thanks for supporting independent Canadian media!
