Apple Shares ROSÉ’s “new trick” Music Video Shot on iPhone 18 Pro

Apple has just released its latest high-profile Shot on iPhone campaign, partnering with K-pop megastar and Blackpink member ROSÉ for her energetic single, “new trick.” Directed by Grammy Award-winning director Dave Meyers, the entire music video was captured on iPhone 18 Pro.

Following previous high-budget smartphone collaborations with global pop icons like Olivia Rodrigo, Lady Gaga, and The Weeknd, Apple’s newest project puts the real-world imaging and optical performance of its flagship mobile platform front and center.

Rather than relying on studio lighting setups and static tripod rigs, director Dave Meyers and his production crew pushed the iPhone 18 Pro directly into real-world, high-speed filming conditions. The visual treatment leans heavily into vibrant, retro-futuristic styling and high-velocity action.

Written shortly after ROSÉ’s appearance at the Met Gala in New York alongside songwriter Amy Allen, “new trick” marks an upbeat, lighthearted shift from the slower acoustic tracks on her debut album rosie. Throughout the video, ROSÉ delivers a playful romance theme centered around taking control in love.

Watch the clip embedded below and share your thoughts with us in the comments section.