Apple has started cutting management roles inside its hardware organization as CEO John Ternus pushes for faster product development and a simpler engineering structure.
Bloomberg’s Mark Gurman reported today that Apple has dismissed “a number of engineering program managers, or EPMs,” over the past two weeks. Those employees have traditionally coordinated schedules and work across product teams.
“The cuts affected several program managers, including roughly half a dozen directors, one of the company’s most senior employee levels,” the report says. Affected employees were given several weeks to find other jobs inside Apple, with layoffs expected later this year for those who do not.
The changes come as Ternus begins reshaping Apple after previously leading hardware engineering, and taking over from Tim Cook.
He has discussed making the company “more experimental” and wants to “create a leaner organization with a greater focus on engineering,” according to Bloomberg.
That could also change how Apple launches products. The company may rely less heavily on its usual spring and fall release windows, with more devices arriving at different points during the year.
Managers are also being pushed to move products through development faster and deliver more launches on shorter timelines. Ternus had already advocated for slower hiring and greater output from existing teams while running hardware engineering.
Apple separately considered cutting 5,000 AppleCare jobs this summer while examining whether AI agents could handle some support work, but abandoned that plan.
Ternus, Eddy Cue and CFO Kevan Parekh are also discussing ways to grow services revenue through existing products and new offerings.
“Everything is a lot more hands-on than it used to be,” one person familiar with the situation told Bloomberg. “It’s hectic right now.”
Sounds like Ternus is trying to trim the fat at Apple and speed things up and have less bloat. As long as great products come out of this, we’re all ears.
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