When Apple introduced their iAd mobile advertising platform, the company set a high bar demanding a $1 million minimum spend from prospective advertisers.
Such a high amount for a new system limited the appeal of the iAd platform to big-name companies that had the operating budgets. With the first run of iAd campaigns now ended, Apple has lowered the minimum iAd spend to appeal to smaller-scale advertisers. Apple cut the minimum spend in half!
The new entry price point is now $500,000, which is significantly more affordable for smaller brands and agencies that wish to produce their own iAds. Praising the decision, CEO of WPP Digital Mark Read had the following to say,
â€œThis new minimum buy is a great step forward and a necessary one, I think,â€. â€œLowering the minimum buy to $500,000 from $1 million will certainly make the platform more appealing.â€