With everyone at home during the COVID-19 pandemic last year, Apple’s App Store economy grew more than 10 percent and saw a major boost in jobs for developers.
Although many hurdles persisted over the course of 2020, the transition towards working from home provided an uptick in total growth for app developers. This resulted in a 22 percent rise in earnings when compared to the previous year. In a report from Yahoo Finance, Apple stated that the App Store generated £3.6 billion
In addition, the App Store is providing more than 330,000 jobs for developers in the UK. The substantial increase totalled more than any other country in Europe. As of 2020, Apple revealed that the UK is leading in iOS app development.
As expected, apps directed at fitness gained a lot of popularity in the UK during 2020. On top of that, education and entertainment apps directed towards children also saw a substantial increase in popularity. As many families were on stay-at-home orders, they turned to the App Store’s offerings to supplement the new lifestyle.
App Store senior director, Christopher Moser stated: “In a year like no other, the UK has remained a vibrant and innovative hub for entrepreneurs and app developers.” Moser continued, “More people in the UK than ever before are working as part of the iOS app ecosystem, creating innovative and exciting apps enjoyed by people all over the world.”
Although Apple is celebrating the successes the App Store has received, it falls at a time when the Competition and Markets Authority (CMA) has launched an investigation into the App Store earlier this month. The CMA will be looking into claims that Apple’s App Store policies are unfair for third-party developers. Although the investigation is currently active, Apple is defending the App Store and its policies. A representative said the App Store “has been an engine of success for app developers, in part because of the rigorous standards we have in place – applied fairly and equally to all developers – to protect customers from malware and to prevent rampant data collection without their consent”.