Bell’s Crave to Offer Free TV Preview Weekend January 11-14

Bell Media says its streaming service Crave will offer a free TV preview weekend, starting Friday, January 11, to Monday, January 14.

The free preview will be through cable TV channels, with Crave 1, HBO 1 and HBO 2 being unlocked:

From Friday, Jan. 11 (11 a.m. ET/MT) to Monday, Jan. 14 (11 a.m. ET/MT), three of Crave’s linear channels – Crave 1, HBO 1, HBO 2 – are being unlocked so audiences can enjoy uncut and commercial-free hit movies, award-winning HBO content, and a sampling of SHOWTIME hits.

Bell says the free preview is available from “participating television providers across Canada including Bell, Bell Aliant, BellMTS, Cogeco, Eastlink, Rogers, Shaw, Shaw Direct, Telus, and others.”

The free preview coincides with the season 3 premiere of HBO drama series, True Detective, set to kick off on Sunday, January 13, with back-to-back episodes.

Formerly known as CraveTV, the service was rebranded Crave in November, offering HBO Canada and The Movie Network content in one package, available for cable TV subscribers or standalone online streaming, with iOS and Apple TV apps available (sadly, the iOS app maxes out at 720p; 4K streaming is being planned, however).