As rumoured, low participation in the program is the result of its cancellation, explains the company:
After listening to our customers and assessing your evolving needs, we have decided to discontinue the current Rogers First Rewards program due to low participation, and to re-focus our efforts to create more value for you. You can look forward to new programs, coming soon, designed to enhance your experience.
An alternative replacement program the company is touting is their new Rogers Platinum MasterCard, which earns 1.75% cash back on all purchases. Cash rewards can be applied at Rogers and Fido stores towards purchases.
Existing customers with a Rogers First Rewards MasterCard will see their card discontinued, but the company says they will be “automatically migrated” to the new Rogers Platinum MasterCard in October.
Rogers says they started notifying customers earlier this month the program would be coming to an end. Points will continue to be earned until December 1, 2015 and redeemed until June 30, 2016. After this date, points will expire.
The key date here is June 30, 2016. Make sure you redeem your points by then or they’ll go down the drain. Anyone out there using Rogers First Rewards? Are you sad or happy it’s set to disappear?