Rogers to Debut First Live NBA Broadcast in 4K at 3PM ET Today

Rogers, the NBA and BT Sport have announced the first ever live NBA broadcast in 4K, set to take place today at 3PM ET, when the Toronto Raptors take on the Orlando Magic in London, England.

Rogers cable customers just need to tune in to channel 999 on their NextBox 4K set top box to view the game, which will also be broadcast nationwide for HD viewers too.

Rick Brace, President, Rogers Media said “This is cutting-edge technology that continues to evolve, and will only get stronger.  4K is taking off and we’re building world-class content and investing in technology to deliver a true 4K experience for our customers.

Rogers announced a commitment to 4K TV back in October, along with Gigabit Internet, which launched back in December for customers in Toronto.

The company says 4K Rogers customers will have access to 100 hours of 4K movies, series and TV shows on shomi, plus various Netflix original series in 4K resolution in 2016.