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G Suite has Been Rebranded as Google Workspace

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Source: TechCrunch

Google has effectively rebranded G Suite to Google Workspace. Now, the full line of productivity apps from Google have been placed under one umbrella.

Google Workspace now incorporates the likes of Gmail, Docs, Drive, and Meet. In a report from TechCrunch, the company has been working towards the rebrand since introducing new collaborative tools to Google Meet earlier this year. Alongside the incorporation of the aforementioned apps and the Google Workspace rebrand, Google has unveiled new app icons. G Suite grew as Google’s paid productivity app selection since 2016.

The rebrand has been a part of Google’s mission to compete with Microsoft Office. With work from home procedures going strong throughout the year, having the Google brand in the name has become a critical factor to the company. In a press briefing, Google Workspace’s GM and Google VP Javier Soltero said “By selecting Google Workspace, we get the brand association with Google, which is really important to us.”

Alongside the rebrand, Google is taking the collaboration tools it introduced to its services will be taken out of preview. Users in a Meet session can now create and share Docs, Sheets, Slides without navigating to a new tab. When mentioning a user in a document, Google will be able to pull up support details such as contact info and suggest actions. These support actions can be anything from starting a video call, a chat, or composing an email to send to that user.

The report also notes that Docs, Sheets, and Slides will incorporate a similar picture-in-picture feature that Gmail and Chat have established. However, this feature will be coming down the pipeline in a matter of months.

The pricing model of Google Workspace is staying the same. However, the plan’s naming convention is changing slightly. Business Starter, the cheapest plan costs $7.20/month. Business Standard costs for $15.60/month. A new Business Plus plan costs $23.40/month and includes attendance tracking in meetings, advanced security, and 5TB cloud storage.

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