There are a few ways to market your product, and one of the most popular forms is through product placements in movies and television. Apple is an expert at this and in 2010 at the US box office, it managed to get featured in 30% of the top movies.
Robert Downey Jr.’s Iron Man 2, featured 64 Apple products according to Brandchannel. Cupertino’s long list of Macs, iPhones, iPads, iPods, and overshadowed Chevrolet, Ford, and Nike.
As if winning the 2011 MWC’s Best Mobile award, and numerous awards at Engadget’s People’s Choice Awards, Apple won the award for Overall Product Placement, an award they also won in 2009.
Do you know what brand did a drive by and shot down Apple with the lifetime achievement award? The Glock.
What are some brands you like or dislike seeing in movies?
[Reuters]
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its funny that I read this post recalling all the shows my wife and I point at the screen “Apple!” when ever we see a macbook pro on shows like House, or Lie to me, Big bang theory, Fringe. In fact season 4 episode 12 of big bang theory they dedicated the 22 minute episode all about designing the next greatest iPhone App lol
he he snort he he snort. nerd…. 😉
I often see the Apple Logo stickered out on TV as if to try and hide the Apple brand. I wonder why. Any ideas anyone?
Those are shows that want to use Macs, but not give Apple free advertising.
Or rip it off like iCarly and change it to a pear lol
Simpsons Mapple MyPod and MyPhone 😛 steve mobs
No shame in being a nerd. I like what I like ^_~
Why pretend to be something im not to please others? 😛