iTunes Match To Hit Canada and Other Countries ‘Before the End of the Year’

We first reported iTunes Match would be arriving in Canada shortly after the US launch, as revealed in an email from Apple’s VP of Internet Services, Eddy Cue.

Today at Apple’s ‘Let’s Talk iPhone’ media event, in his coverage of iCloud, Eddy confirmed iTunes Match will arrive in the U.S. at the end of October. For the rest of the world? He had this to say:

…and we’re working very hard to add additional countries before the end of the year.

iTunes Match is an annual service that will match your music library for $25 annually. iTunes Match Beta was released to U.S. developers in August, and Apple was rumoured to have last minute negotiations to include other countries on launch.