Apple Introduces ‘Made for Business’ Program in Select Stores
Apple is set to roll out a new initiative, "Made for Business," starting this May, aimed at assisting small business owners and entrepreneurs globally.
6.1-inch iPhone 12 Expected to be Most Popular Amongst New Lineup: Kuo
Apple’s virtual October event is nearly upon us. The Cupertino-based company is expected to unveil the iPhone 12 lineup to consumers. Of the new iPhone 12 roster, Apple analyst Ming-Chi Kuo expects the 6.1-inch iPhone 12 to be the most popular for consumers.
The digital event held by Apple will take place tomorrow (October 13th), where four iPhone 12 models are expected to be announced. Included in this year’s lineup is an entry-level 5.4-inch iPhone 12 Mini, a 6.1-inch iPhone 12, a 6.1-inch iPhone 12 Pro, and a 6.7-inch iPhone 12 Pro Max. Analyst Ming-Chi Kuo has released new research notes, seen by 9to5Mac, which predicts the 6.1-inch iPhone 12 will be the most popular amongst consumers.
Kuo has attributed much of his analysis to the shipment proportions conducted by Apple. According to the research notes, the iPhone 12 Mini, iPhone 12 Pro, and iPhone 12 Pro Max each have roughly 20 percent of the total allocation. The iPhone 12, however, has a much stronger 40 percent allocation of the grand total of units.
The iPhone 12 Mini may be the cheapest entry point into the new generation of Apple smartphones. Though Kuo’s notes state that consumers are likely to opt for the slightly more expensive iPhone 12 to take advantage of new features and the dual rear camera. Last week, a leaker claimed the iPhone 12 Mini would start at $699 USD and the iPhone 12 would start at $799.
Although the 6.1-inch iPhone 12 is $100 more than the iPhone 12 Mini and base iPhone 11, the iPhone 12 will bring an OLED display to a new entry model for the first time. The new models are also designed around the new body with sides that harken to the iPad Pro’s design.
Finally, compared to the 2019 iPhone 11 launch, Kuo believes that the iPhone 12 will have a softer launch this year. The research notes state that the iPhone 12 will have lower demand in 2020’s fourth quarter and that 5G networking will be a major selling point to consumers right out of the gate.
iPhone 12 preorders are expected to go live on October 16th and release on October 23rd.
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