Apple has announced the App Store set a new highs to kick off 2018, as $300 million USD in purchases were made alone on January 1, 2018, setting a new record for the company.
From the seven day period starting on December 24, Apple says customers spent over $890 million in purchases or downloaded apps from the App Store.
“We are thrilled with the reaction to the new App Store and to see so many customers discovering and enjoying new apps and games,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing, in a press release issued to iPhone in Canada. “We want to thank all of the creative app developers who have made these great apps and helped to change people’s lives. In 2017 alone, iOS developers earned $26.5 billion — more than a 30 percent increase over 2016.”
Apple also notes there are now nearly 2000 ARKit-enabled apps across all categories of the App Store, while the latter now sees over 500 million customer visits every week.
As the App Store is set to celebrate its ten year anniversary this July, iOS developers have been paid over $86 billion USD, since the store launched in 2008.