Apple Introduces New Developer Features for App Store Product Pages

Apple has just rolled out two great new features to help developers build more effective App Store product pages i.e. product page optimization, and the ability to create custom product pages.

App store

Product page optimization

Developers can now try out alternate versions of their app’s product page with different icons, screenshots, and app previews to find out which one gets the best results.

Each version is shown to a percentage of randomly selected, eligible App Store users and results appear in App Analytics, so developers can set the best performing one to display to everyone on the App Store.

Custom product pages 

Developers can now create additional versions of their app’s product page to highlight specific features or content, discoverable through unique URLs that you share.

Custom product pages can have different screenshots, app previews, and promotional text, and are fully localizable so they can showcase a particular sport, character, show, gameplay feature, and more.

Developers can get details and ask questions about the new feature at the Tech Talks product page optimization session and custom product pages session.