Apple has shared new videos on its YouTube channel, touting how easy it is to upgrade to an iPhone and iOS, clearly targeting Android users, especially those considering the new Samsung Galaxy S9 and S9+, which recently debuted at Mobile World Congress in Barcelona, Spain.
Apple says the Move to iOS app makes it easy to switch to iPhone, while iOS updates, real person support at retail stores and the device’s environmental track record are reasons to move over to the good side, as “life’s easier on iPhone”.
Check out the new ads below:
Upgrade to iPhone. The Move to iOS app makes it simple to move your music, photos, and more to iPhone. Switch today.
Frequent iOS updates help keep your iPhone more secure. Life’s easier on iPhone. Switch today.
Get world-class support from a real person, at an Apple store, on the phone, or online. Life’s easier on iPhone. Switch today.
iPhone is assembled in facilities that send Zero Waste to landfills. Life’s easier when you switch to iPhone. Switch today.
BONUS: Apple also shared a new video titled “How to experiment with color on iPhone”, which essentially is a tutorial on how to “make a more distinctive photo.” Check it out below: