Apple has announced a new hardcover photo book customers will be able to purchase, detailing 20 years of the company’s iconic designs, shown in 450 pictures of past and present products.
Titled “Designed by Apple in California,” the book also uncovers the materials and techniques Apple’s design team used over two decades at the company, while the project itself is dedicated to the memory of late Apple co-founder Steve Jobs.
“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”
Product images were shot by photographer Andrew Zuckerman and show up in an all-white book, filled with colourful glossy images showcasing both inside and out of Apple products.
The foreword of the book was by Apple design chief Jony Ive, who explained:
While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations, and our goals. We have always hoped to be defined by what we do rather than by what we say.
We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent, and inevitable that there could be no rational alternative.
Apple is publishing the book, which uses “specially milled, custom-dyed paper with gilded matte silver edges,” along with eight color separations and low-ghost ink. The book is linen-bound as well.
“Designed by Apple in California” is available in small (10.20” x 12.75”) priced at $199 USD and large (13” x 16.25”) at $299 USD, starting November 16th on Apple.com for users in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the UK and the US.
The following international Apple retail stores will have the book for sale: Apple Regent Street and Apple Covent Garden in London; Apple Opera in Paris; Apple Kurfürstendamm in Berlin; Apple ifc mall and Apple Canton Road in Hong Kong; Apple Ginza in Tokyo; and Apple Sydney.
If you’re visiting the U.S., these stores will have the book for sale: Apple SoHo, Apple Fifth Avenue, Apple Upper East Side, Apple Williamsburg and Apple World Trade Center in New York; Apple The Grove in Los Angeles and Apple Third Street in Santa Monica; Apple North Michigan Avenue and Apple Lincoln Park in Chicago; Apple Northpark in Dallas; Apple Union Square in San Francisco; Apple Palo Alto and Apple Infinite Loop in Cupertino.
Canada is not available yet, but we’ve reached out to Apple for clarification and will update this post. If you see the book in your local Apple Store, let us know.
This is the cheapest Mac book you can buy, folks. If we don’t get AirPods in time for Christmas, this photo book could be the next best thing.