Just a few days after Apple rolled out its first print ads for the iPhone 5S, the company has debuted its first TV commercial for its flagship product during a football broadcast on FOX.
The commercial is set to “Ooh La La” by Goldfrapp, a music choice that shows Apple is not afraid of puns, and show liquid gold spilling across the screen. The clip seems to be a short version of the video Apple showed at is September media event.
Apple has put much more effort into marketing efforts behind the iPhone 5C, a less expensive update on the iPhone 5. Rumours seem to be pointing to weaker-than-expected 5C sales could be a reason why Apple is ramping up iPhone 5S ads. However, this could have been Apple’s plan all along.
If you thought OpenAI's ChatGPT is impressive, wait till you see what Google has been working on — if the company lets you, that is. Among Google's many endeavours in artificial intelligence (AI) and machine learning is MusicLM, a model the company created to generate original music from rich text prompts (via TechCrunch). Google researchers...
Apple's Emergency SOS via Satellite feature last month helped rescue two stranded travellers in British Columbia in what authorities said was the first known use of the feature in the province — reports the Prince George Citizen. Emergency SOS via Satellite is a safety feature available on Apple's latest iPhone 14 lineup. It lets users...
Apple reportedly wants an easy way for people to build augmented reality apps, that might even be assisted by the company’s Siri voice assistant, reports The Information. Unnamed sources say Apple plans to let Siri build an AR app when asked through its upcoming mixed-reality headset. These apps would then be able to submit to […]
