Just a few days after Apple rolled out its first print ads for the iPhone 5S, the company has debuted its first TV commercial for its flagship product during a football broadcast on FOX.
The commercial is set to “Ooh La La” by Goldfrapp, a music choice that shows Apple is not afraid of puns, and show liquid gold spilling across the screen. The clip seems to be a short version of the video Apple showed at is September media event.
Apple has put much more effort into marketing efforts behind the iPhone 5C, a less expensive update on the iPhone 5. Rumours seem to be pointing to weaker-than-expected 5C sales could be a reason why Apple is ramping up iPhone 5S ads. However, this could have been Apple’s plan all along.
[via The Verge]
Update: Apple has uploaded its commercial to YouTube and we’ve updated our embedded video.
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SUPER! Another reminder that I can’t buy a gold one anywhere.
lol. Apple stores and carriers seem to have received more gold units in stock as of late last week.
Gold and crappy white. Why can’t they have the gold and black combo.