Apple has today announced it has acquired the rights to “The Velvet Underground” feature documentary from Academy Award-nominated director Todd Haynes, which will make its exclusive premiere globally on Apple TV+.
The Velvet Underground created a new sound that changed the world of music, cementing its place as one of rock ’n’ roll’s most revered bands. Directed by acclaimed filmmaker Todd Haynes, “The Velvet Underground” shows just how the group became a cultural touchstone representing a range of contradictions.
“The Velvet Underground” is produced by Polygram Entertainment in association with Federal Films, a Motto Pictures and Killer Films production. Haynes directs and serves as producer.
The Apple Original film features in-depth interviews with the key players of that time combined with a treasure trove of never before seen performances and a rich collection of recordings, Warhol films, and other experimental art that creates an immersive experience into what founding member John Cale describes as the band’s creative ethos: “how to be elegant and how to be brutal.”
The documentary film is produced by Christine Vachon, Julie Goldman, Christopher Clements, Carolyn Hepburn, and David Blackman.