According to a new report from TechCrunch, Apple is expanding its “Shot on iPhone” advertising campaign with a focus on colours.

The new images focus on the “bright, vibrant colours you’ll find in the world around you.” The company has already started putting up billboards featuring the new photographs in countries around the world, including Canada and the United States.

The “Shot on iPhone” campaign began in early 2015 following the launch of the iPhone 6 and 6 Plus. The company then re-launched the campaign in 2016 following the launch of the iPhone 6s and 6s Plus to showcase the improvements to the camera.

Apple is likely to continue this advertising campaign for years to come, since photography has been a focal point of the iPhone for quite some time.