Apple’s Las Vegas Ad Touts “What Happens on your iPhone, Stays on your iPhone”

Chris Velazco, Engadget’s Senior Mobile Editor, spotted the following Apple billboard painted on the side of a Marriott hotel in Las Vegas, ahead of the 2019 Consumer Electronics Show.

The billboard reads, “what happens on your iPhone, stays on your iPhone,” and points to the Apple website on privacy. The phrase is a play on the “what happens in Vegas, stays in Vegas,” marketing slogan.

Image via @chrisvelazco

Apple says their products “are designed to protect your privacy”, noting the following on their website:

At Apple, we believe privacy is a fundamental human right.

And so much of your personal information — information you have a right to keep private — lives on your Apple devices.

Your heart rate after a run. Which news stories you read first. Where you bought your last coffee. What websites you visit. Who you call, email, or message.

Every Apple product is designed from the ground up to protect that information. And to empower you to choose what you share and with whom.

We’ve proved time and again that great experiences don’t have to come at the expense of your privacy and security. Instead, they can support them.

The company has long touted they don’t “gather your personal information to sell to advertisers or other organizations,” which can be seen as a dig at Google and Amazon.

With Apple’s iCloud, all data is encrypted when it’s transferred “and in most cases, when stored on our servers.” However, for iCloud users in China, their data is stored on a state-owned data firm, to comply with government regulations.

The iPhone maker won’t be at CES 2019, but you can bet they’ll throw out some announcements of some sort to take away some of the limelight.