Five years since it turned your iPhone into a wallet, Apple Pay now dominates the mobile payments space in the United States and has created a foundation of digital trust that will enable it to explore other future opportunities beyond hardware.
According to a new report from eMarketer, says Apple Pay has surpassed Starbucks’ mobile app as the most popular mobile payment platform in the United States. Since May 2018, Apple Pay has become number one and is securing its status in 2019 by growing faster than expected.
Apple Pay has benefited from the spread of new point-of-sale (POS) systems that work with the NFC signals Apple Pay runs on,” said eMarketer principal analyst Yory Wurmser. “The same trend should also help Google Pay and Samsung Pay, but they will continue to split the Android market.”
According to a report from AppleInsider:
According to the study of mobile phone users who have made at least one proximity mobile payment transaction in the last six months using a smartphone, approximately 30.3 million people will be classed as Apple Pay users by the end of 2019, representing 47.3% of proximity mobile payment users. This is up from the last study of May 2018, where Apple Pay users by the end of the year was forecast at 22 million people, though eMarketer believes the actual number was 27.7 million people.
By contrast, Starbucks was in first place in 2018’s study with 23.4 million users, while in 2019 it rose to 25.2 million, giving it a representation of 39.4%. Google Pay grew from 11.1 million in 2018 to 12.2 million in 2019, and Samsung Pay from 9.9 million to 10.8 million.
Google Pay and Samsung Pay occupy the third and fourth position with 12.1 million and 10.8 million users, respectively.
Apple has been keeping up the pressure, working to enhance Apple Pay availability and to promote use of mobile devices for tasks related to personal identity — using Apple Watch as an ID on campus helps enhance the perception of these devices in more vital roles.