Apple has removed the anti-theft cables from iPhones on display at a number of its retail stores, including its Yorkdale location in Toronto, Canada and the revamped Regent Street store in London, England. According to MacRumors, a couple of other Apple Stores in the UK, where security tethers which activate audible alarms when disconnected, have been removed from all displayed iPhone models.
The courageous move effectively allows customers to walk into an Apple retail store, pick up an iPhone display model, and walk out with the device without paying, but Apple evidently feels the untethered experience is worth the risk.
Apple wants customers to be able to hold an iPhone properly, try out cases, and even pocket the device.
Apple notes that customers who attempt to steal iPhone display models, if not caught by security or CCTV cameras where installed, will walk away with unusable devices, as the company will simply place them into Lost Mode remotely using Find My iPhone.
Larger devices like MacBooks and iPads on display are however still using security tethers at Apple Stores.